Pantone is welcoming us all into the magentaverse. Viva Magenta (PANTONE 18-1750) is the 2023 color of the year, and we are ready to embrace this dynamic hue. Like 2022’s COY Veri Peri, this shade is inspired by nature as well as the digital world we live in. However, Viva Magenta stands on its own as an empowering and bold tone.
Leatrice Eiseman, the Executive Director of the Pantone Color Institute, stated: “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Learn more about the 2023 COY and how to incorporate this vibrant shade here.
