World’s Fair Poster 1964-1965 New York by Bob Peak
Vintage poster created for the World’s Fair in New York in 1964-1965 by artist B. Peak. Printed in the USA. Linen backed and in excellent condition. Conservation framing with UV protective glass. Framed in a painted wood frame with mottled white, beige & gray tones.
The artist, Bob Peak was born in Denver, Colorado and grew up in Wichita, Kansas. He knew from an early age that he wanted to be a commercial illustrator. He majored in geology at the University of Wichita (Wichita State University) and got a part-time job in the art department of McCormick-Armstrong. After serving the military during the Korean War, Peak transferred to the Art Center College of Design in Los Angeles, graduating in 1951.
In 1953, Peak moved to New York City, landed an Old Hickory Whiskey advertising campaign. His work went on to appear in major advertising and national magazines.
United Artists studio hired Peak in 1961 to design the poster images for the film West Side Story. The success of Peak’s work on that film led to work on posters for including the big-budget musicals My Fair Lady and Camelot. In the mid-1970s Peak’s style would become familiar to fans of science fiction films when he created the poster art for the futuristic film Rollerball (1975), which was followed by the first five Star Trek films, Superman (1978), Excalibur (1981), Apocalypse Now (1979), The Spy Who Loved Me and other James Bond concepts. By the 1980s only the movie poster artist Drew Struzan was in as much demand by film directors. Peak passed away in 1992.
This poster was one of the many posters produced by The New York World`s Fair 1964-1965 Corporation Unisphere, presented by USS United States Steel. Pictured in this poster is a family together with father holding a photographic movie camera. The iconic Unisphere is in the background representing the promise of global society.
The fair is noted as a showcase of mid-20th-century American culture and technology. The nascent Space Age, with its vista of promise, was well represented. More than 51 million people attended the fair, though fewer than the hoped-for 70 million. It remains a touchstone for many American Baby Boomers, who visited the optimistic fair as children before the turbulent years of the Vietnam War, cultural changes, and increasing domestic violence associated with the Civil Rights Movement.
In many ways the fair symbolized a grand consumer show covering many products produced in America at the time for transportation, living, and consumer electronic needs in a way that would never be repeated at future world’s fairs in North America. Many major American manufacturing companies from pen manufacturers, to chemical companies, to computers, to automobiles had a major presence. This fair gave many attendees their first interaction with computer equipment. Corporations demonstrated the use of mainframe computers, computer terminals with keyboards and CRT displays, teletype machines, punch cards, and telephone modems in an era when computer equipment was kept in back offices away from the public, decades before the Internet and home computers were at everyone’s disposal.
The printing method has a halftone quality to it, a process common in the 1960’s. It is a classic representation of the optimism of the early 1960’s represented by the excitement of the World’s Fair. Own a piece of memorabilia from what was one of the 60’s most significant events and one of the last promotions of it’s kind.
Perfect for the Baby Boomer or anyone with a sentimental longing or wistful affection for the past. A touch of nostalgia.
Framed size: 15″ wide x 19 1/2″ high
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